Developed by the Food and Agribusiness Growth Centre, trading as FIAL, the Virtual Meet the Buyer events provide export-ready Australian food and agribusinesses with the opportunity to secure a one-to-one virtual meeting with interested buyers in key markets around the globe. Since establishment, Australia’s First Choice was subscribed to the FIAL e-newsletter, and when the Virtual Meet the Buyer events were advertised the company could not pass up the chance of reaching new international markets and buyers.

Australia’s First Choice unlocked many growth opportunities through FIAL’s Virtual Meet the Buyer events. In Vietnam and China, the company secured several new exporting deals, which increased the company’s market knowledge, export portfolio and exposure to new clients and customers. These events also enabled Australia’s First Choice to continue expanding their exporting portfolio and prospective customer base by one to two countries per year.

Manager, Damian Gauci, highly recommends FIAL’s Virtual Meet the Buyer events as they were “a positive experience, which was useful to gain knowledge about new markets, access them and communicate with potential new clients”. Developing new customers and export opportunities is an ongoing business challenge. Australia’s First Choice said the Virtual Meet the Buyer events helped them overcome this business challenge.