Fine Food Australia Virtual Exhibition

About the Event
Registration Details

About the Event

This event is exclusive to 2022 Fine Food Australia food and beverage exhibitors only.

The Food and Agribusiness Growth Centre, trading as FIAL, is inviting Australian food and beverage suppliers exhibiting at Fine Food Australia in Melbourne to attend an exclusive online business matching event with key buyers from ASEAN countries. 


This exciting event is a first for Fine Food Australia and is supported by the federal government, industry associations and state government. This event is a unique opportunity for export-ready food and beverage Fine Food exhibitors to meet one-to-one, in virtual meeting rooms, with qualified buyers from ASEAN countries that were unable to attend the trade show in person. Buyers represent major supermarket chains, convenience stores, e-commerce platforms, distributors, food service, importers, and more.


A free trade readiness webinar will be held prior to the Fine Food Virtual Exhibition, delivered via Zoom, to prepare suppliers with market insights, retail trends and in-demand products. To register for this webinar, click here.

Thursday, 15th September 2022

Start time: 12pm AEST 

(Brisbane / Canberra / Sydney / Melbourne )

Virtual one-to-one meetings with buyers from ASEAN countries

EOIs close Friday, 29th July 2022

About the ASEAN Opportunity

The pandemic and ongoing global disruptions have forced many food and beverage businesses to adapt. Fragile global supply chains and a growing gap between suppliers and buyers calls for new avenues to generate connections with international buyers. The Fine Food Australia Virtual Exhibition gives you the opportunity to meet one-to-one with key interested buyers from ASEAN markets without the need for travel.


There is a strong desire to increase ASEAN trade and investment from across the food, beverage, and agribusiness sector. The ASEAN market is on-track to become the fourth-largest economy in the world. More than 60 million households in ASEAN countries are part of the ‘emerging middle class’, with incomes exceeding the level at which they can begin to make significant discretionary purchases. That number could almost double to 125 million households by 2025, making the ASEAN region a pivotal consumer of the future.


ASEAN markets have high digital penetration rates that positively drive e-commerce growth. The Fine Food Australia Virtual Exhibition complements the region digital solutions revolution and is well positioned to facilitate business opportunities in this thriving and expanding market.

Event Details

    Australian Fine Food, food and beverage exhibitors can secure a 20-minute, one-to-one online meeting with buyers from leading retailers and distributors in ASEAN countries.


    Your details will be registered and sent to relevant buyers for review in the form of a virtual exhibition. There is also an opportunity to showcase exclusive deals, specials and products which will be displayed virtually for buyers to view. It is the buyer’s decision to choose whom they want to meet with, and if selected you will be notified prior to the event, as to whether you have been successful in securing an appointment.


    Buyers are particularly interested in health, innovative foods and first-to-market products. As per industry feedback, increased freight cost and supply chain delays represent ongoing sector concerns, hence FIAL will co-ordinate consolidation, cost of freight and documentation support for samples for interested suppliers at a cost.


    You must be a food and beverage exhibitor at Fine Food Australia 2022 and registered on FIAL’s Australian Food & Beverage Catalogue (AFBC) platform to be eligible to participate in this event.


    For exhibitors that are not registered on the AFBC you will need to register your business on the AFBC here. Once approved on the AFBC, you can register your interest for the exclusive Fine Food Virtual exhibition here.


    For exhibitors that have an existing account on the AFBC you can register your interest for the exclusive Fine Food Virtual exhibition here.


    Please note your products must have market access to ASEAN countries, should you wish to register for the event, otherwise your registration is deemed to be invalid.

    Please note that completing an Expression of Interest (EOI) does not guarantee meetings with buyers - selection will be at the discretion of the buyers. Successful applicants will receive a link to join a private and secure virtual meeting room.

    AUD$75 incl GST* 

    Event host:

    Event partner:

    Register to this event via the AFBC

    *Fee only payable if meetings secured.  Fee is capped at $75 if you secure at least one appointment.

    Special Conditions

    • Suppliers must be exhibiting at the 2022 Fine Food Australia trade event and be export-ready with a profile on FIAL's Australian Food & Beverage Catalogue (AFBC)
    • Meetings are set at the buyers request. Suppliers are not guaranteed a meeting.
    • Suppliers must be available to accept meetings at the times scheduled by FIAL. Changing the time of a meeting may incur an administration fee.
    • Cancellation must be communicated to FIAL in writing no less than 48 hours prior to the event. Cancellation fees may apply within this time.
    • FIAL reserves the right to change the agenda, speakers and one-on-one meeting schedule. FIAL reserves the right to cancel or change the date of the event.

    Terms and Conditions

    1. This event is tailored towards companies within the Australia’s Food and Agribusiness industry and meeting places will be prioritised for companies within the industry with a product. 
    2. Food Innovation Australia Ltd (FIAL) reserves the right to change the agenda, speakers and representatives at any given time. 
    3. You may be invited from time to time, by e-mail or telephone, to take part in surveys and case-studies. These surveys and case-studies may contain information about this event or other Food Innovation Australia activities you may have participated in. We reserve the right to exclude participants who provide false or misleading answers. We reserve the copyright for all survey content. 
    4. FIAL reserves the right to cancel/change the event itself and/or speakers, guests, agendas, presenters without prior notice. Full refunds will be provided for events where fees were charged. FIAL and its partners bear no responsibility for any travel costs incurred by participants associated as a result of cancellation/changes to the event.

    For further information, please contact:


    Rod Arenas - GM Commercial



    Amber Keep – Project Officer 


    Sharing Knowledge

    We provide valued insights stakeholders from across the agri-food value chain need to make informed decisions.

    Building Capability

    We design and deliver industry-led workshops to equip food and agribusinesses with the capabilities and skills to capitalise on growth opportunities.

    Creating Connections

    We connect food and agribusinesses with the research expertise, funding and export markets needed to harness opportunities.