Capturing the Prize

The A$200 billion opportunity in 2030 for the Australian food and agribusiness sector

19 Opportunities
State and Territory reports

From droughts and bushfires to a pandemic, Australia’s food and agribusiness industry (Industry) has navigated major disruptions in recent years. These events aside, the Industry has an immense opportunity before it to deliver greater value for the Australian economy. We must look to invest and innovate to ensure our ongoing resilience and prosperity – 'business as usual' (BAU) will not suffice.


In this context, The Food and Agribusiness Growth Centre (FIAL) commissioned a report Capturing the Prize that identifies 19 Growth Opportunities with the potential to grow the Industry’s annual value-addition capability from its current $61 billion per annum to over $200 billion per annum by 2030. The Growth Opportunities identified in Capturing the Prize are supported by 10 Future Trends impacting food production and consumption in Australia and its key export markets, and have the potential to boost the Industry’s competitiveness, stimulate employment and economic significance.


These Growth Opportunities are underpinned by rapidly emerging technologies,  which transform how food is produced, how it is distributed and tracked in the supply chain, shifting consumer preferences, and how it finally reaches our plates. Capturing the Prize has identified that this potential transformation of the Industry could create an additional 300,000 jobs by 2030. 




Open Report

The 19 Opportunities that will unlock $200B in value

Discover how each of these 19 Opportunities play a part in unlocking $200B in value for Australia's Food and Agribusiness sector. 

Health and Wellness
Plant-based and Alternative Proteins
Traditional Proteins
Supply Chain Transformation
Targeted Eating
Direct to Consumer Model
Food Loss and Waste
Soil, Water and Land Management
Animal Feed and Health
Food Fraud and Safety
Energy Smart Food
Sustainable Fisheries
Urban Agriculture
Protected Cropping
Sustainable Packaging
Technology in Smallholder Farms
Precision Agriculture and Big Data
Sustainable Inputs
Advanced Breeding and Fertilisation

State of Play

The Food and Agribusiness opportunity could be worth over AUD$200 billion by 2030 in terms of value added, resulting in  840,000 jobs. View the breakdown by state and territory.

Capturing the Prize: State and Territory breakdown

Leveraging an analysis of each state and territory's current food and agribusiness landscape and comparative advantages across the different business opportunities, these reports provide insights into the scale of the opportunities at the state and territory level and associated jobs.

The $43 billion food and agribusiness opportunity for Queensland

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State and Territory reports coming soon