• Capturing the Prize

    Our $45 billion health and wellness opportunity

    Caters to the growing number of health-conscious consumers - the affluent ‘worried well’ – through innovative new product development supported by scientific evidence and clear nutritional guidelines.

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The 2030 opportunity

$45 billion+

in value-added opportunity by 2030

37,000+ 

new jobs in the  in the sector

The road to 2030

Detailed roadmap

Today's producers, tomorrow's leaders


Natural Evolution

Natural Evolution is run by the Watkins family who are second-generation banana farmers. It produces a range of health and beauty products made from banana waste. 

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SalDoce Fine Foods

Cristina and Martin Talacko founded SalDoce Fine Foods in 2000, beginning their journey manufacturing and selling savoury gluten-free cheese puffs to fulfil a market gap surrounding gluten allergies.

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The Australian Superfood Co

The Australian Superfood Co has become a key supplier of native produce to food and beverage makers, cosmetic manufacturers, hospitality venues, hotels and airlines throughout Australia and the world.

Read the case study on page 21