• Jim’s Jerky

    Premium Australian beef jerky and biltong for the growing global alternative snack market

Enabling traditional protein producers (meat, eggs and dairy) to identify and capture increased value-add in domestic and export markets.

Jim’s Jerky produces hand-crafted, premium beef snacks including jerky and biltong. It uses premium cuts of Australian beef that iare clean, green, and traceable back to farm and animal – unlike existing products on the market, which are sugary, highly processed, and manufactured overseas.

Blazing a trail, this ex-cattle farming family business has diversified into the relatively unknown market segment of alternative beef snacks, innovating in terms of shape and flavour. With consumers increasingly shifting away from three set meals per day to several smaller, snack-sized intakes, they demand quality, nutritional snacks. Jim’s Jerky is well-positioned for this growing snack market.

Jim’s Jerky sells to over 300 stockists Australia-wide, including Woolworths and Coles. Global expansion is planned for the next 18 months.

Jim’s Jerky worked with others to achieve their goals. Consumer product testing proved the concept. They worked with organisations like FIAL, the Australian Meat Industry Council (AMIC), and the Toowoomba and Surat Basin Enterprise (TSBE) for guidance on innovation, profitability and sustainability. Collaboration has helped solidify the brand’s domestic presence and seek out export opportunities.

Jim’s Jerky and FIAL continue to develop snack innovations for the company to help future-proof the business post-COVID-19. 

This case study is from FIAL's 2022 edition of Celebrating Australian Food and Agribusiness Innovations 2022

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