China Food and Beverage Trade Readiness Webinar

Webinar Recording

About the Event

The Food and Agribusiness Growth Centre, trading as FIAL, invites Australian food and beverage suppliers to attend our China Food and Beverage Trade Readiness Webinar

Hear from China Austrade representatives, in-market distributors, supply chain, IP, trend and consumer experts.  You will receive the latest updates on the business landscape and how China is dealing with current restrictions as a result of COVID-19, along with how Australian food and beverage businesses can navigate the landscape to capitalise on opportunities created by the Australia-China Free Trade Agreement (FTA). 


Topics include: 

  • Austrade representative: China food and beverage in-market overview – Australia-China FTA, China lockdowns and the economy,  the role of Austrade, resources for exporters.
  • China consumer expert: new food supplier registration requirements and business conditions, changes in consumer behaviours and what to expect, opportunities and trends, selling channels and emerging channels.
  • Maersk representative: current challenges to logistics and distribution, supply chain disruption into China post-COVID-19, measures to mitigate logistic and supply chain risks.
  • Intellectual Property and Brand Protection: how to protect your IP when exporting your products to China, lessons learnt for future exporters. 

Tuesday, 10th May 2022

12pm - 1:15pm AEST 

(Brisbane / Canberra / Sydney / Melbourne )

Webinar (Australia only)


Registrations close Monday, 9th May 2022 at 5pm

Registrations closed


Who Should Attend

    • Australian food and beverage suppliers interested in exporting to China
    • Australian food and beverage suppliers already exporting to the China that want to further develop their strategy
    • Australian exporters registered to the China Virtual Meet the Buyer event hosted by FIAL

Sharing Knowledge

We provide valued insights stakeholders from across the agri-food value chain need to make informed decisions.

Building Capability

We design and deliver industry-led workshops to equip food and agribusinesses with the capabilities and skills to capitalise on growth opportunities.

Creating Connections

We connect food and agribusinesses with the research expertise, funding and export markets needed to harness opportunities.