Webinar Recording
About the Event
The Food and Agribusiness Growth Centre, trading as FIAL, invites Australian food and beverage suppliers to attend our China Food and Beverage Trade Readiness Webinar.
Hear from China Austrade representatives, in-market distributors, supply chain, IP, trend and consumer experts. You will receive the latest updates on the business landscape and how China is dealing with current restrictions as a result of COVID-19, along with how Australian food and beverage businesses can navigate the landscape to capitalise on opportunities created by the Australia-China Free Trade Agreement (FTA).
Topics include:
- Austrade representative: China food and beverage in-market overview – Australia-China FTA, China lockdowns and the economy, the role of Austrade, resources for exporters.
- China consumer expert: new food supplier registration requirements and business conditions, changes in consumer behaviours and what to expect, opportunities and trends, selling channels and emerging channels.
- Maersk representative: current challenges to logistics and distribution, supply chain disruption into China post-COVID-19, measures to mitigate logistic and supply chain risks.
- Intellectual Property and Brand Protection: how to protect your IP when exporting your products to China, lessons learnt for future exporters.
Speakers
- Rod Arenas - General Manager Commercial, FIAL
- Liu Bing - Senior Trade and Investment Commissioner, Austrade China
- Sara Cheng - Executive Director, China and Beyond
- Ollie van Heusden- Market Manager - Export, Maersk
- Diana Liu - Senior Associate, King & Wood Mallesons
Who Should Attend
- Australian food and beverage suppliers interested in exporting to China
- Australian food and beverage suppliers already exporting to the China that want to further develop their strategy
- Australian exporters registered to the China Virtual Meet the Buyer event hosted by FIAL
Sharing Knowledge
We provide valued insights stakeholders from across the agri-food value chain need to make informed decisions.
Building Capability
We design and deliver industry-led workshops to equip food and agribusinesses with the capabilities and skills to capitalise on growth opportunities.
Creating Connections
We connect food and agribusinesses with the research expertise, funding and export markets needed to harness opportunities.