Gulf Food and Beverage Insights Tour, UAE Dubai

Food and agribusiness produce to the Middle East region are valued at $1.2 billion. The UAE is home to a growing middle class with strong discretionary incomes, these consumers are driving a rising demand for imported products. 

The region’s dependence on imports and open trade policies represents an enormous opportunity for Australian food and agribusiness exporters. Opportunities exist predominantly in the high-value processed food sector, as well as health and wellness categories. Exporters benefit from Australia’s premium reputation for being a source of high-quality, safe, clean, and green food and beverage products. 

The UAE imports 85% of food and beverage they consumed. Australian food and agribusiness exports to the Gulf valued at $74 billion (Middle East business intelligence).  Due to its strategic location, the Gulf is also a major re-exporting hub, serving as a gateway for Australian exporters into the wider Middle East region. Due to its strategic location, the UAE is also a major re-exporting hub.

16 - 19 February 2024

$2,999 (inc GST) 
A $1,000 (inc GST) deposit applies and fully refundable if no meetings are secured with at least three buyers. (Freight for samples separate cost)

Who should attend?

This tour is designed for Australian food and beverage companies interested in gaining market intelligence, discovering in-market trends, and export diversification into the middle east. With a mini trade show format and the opportunity to showcase product samples, this is your chance to meet face-to-face and put your best foot forward.

The tour includes:

  • A one-to-one business matching opportunity with buyers from various channels including supermarkets, department stores, and distributors in Dubai.
  • Mini exhibition format with table to showcase your products. Note: stock consolidation co-ordinated via FIAL and support with docs and customs, and product samples will be consolidated to Dubai at a separate cost and not included in the cost to visit market.
  • Visitor tickets to Gulfood Wednesday, 19 February 2024. Held annually, Gulfood is the largest international food and beverage tradeshow in the world and is projected to welcome over 98,000 attendees from 193 countries.
  • A guided shuttle bus tour to high-end retail outlets and markets to view competitor products, experience the local Dubai shopping experience, designed to educate, and prepare you for market entry.
  • Presentations from in-market experts to learn market insights, opportunities, challenges, food and drink distribution, and trends.


You must be an export-ready Australian food and beverage company and registered on FIAL’s Australian Food & Beverage Catalogue platform to be eligible to participate in this event and future market events hosted by FIAL. For new businesses, set up your profile here >


Your business and products must be UAE export-ready and meet market access requirements and customs regulations. To express your interest in attending the event, you need to log into your AFBC account, click on the EVENTS tab, and select JOIN on the Gulf event.  Upon registration, your details will be sent to the relevant buyers for review, and you will be notified as to whether you have been successful in securing an appointment.


*Please note that completing an Expression of Interest (EOI) does not guarantee one-to-one meetings with buyers - selection will be at the discretion of the buyers. 

Successful applicants will visit Dubai as a group of emerging exporters from across Australia.



Special Conditions

Meetings are set at the buyer’s request. Suppliers are not guaranteed a meeting. Suppliers must be available to accept meetings at the times scheduled by FIAL.

Registration requires a deposit amount with full payment required once confirmed by FIAL.

Cancellation must be communicated to FIAL in writing no less than 30 days prior to the event (Thursday, 3rd November 2022), otherwise your fee will be non-refundable.

Only export ready Australian food companies with a finished food and beverage product will be considered. Note: Event dates and travel restrictions could change at any time due unforeseen circumstances.

FIAL reserves the right to cancel or postpone events-based advice.

Suppliers must be export-ready with a profile on FIAL's Australian Food & Beverage Catalogue (AFBC)

FIAL reserves the right to change the agenda, speakers, and one-on-one meeting schedule. FIAL reserves the right to cancel or change the date of the event.

    Terms and Conditions

    This event is tailored towards companies within the Australia’s Food and Agribusiness industry and meeting places will be prioritised for companies within the industry with a product.

    Food Innovation Australia Ltd (FIAL) reserves the right to change the agenda, speakers, and representatives at any given time.

    You may be invited from time to time, by e-mail or telephone, to take part in surveys and case-studies. These surveys and case-studies may contain information about this event or other Food Innovation Australia activities you may have participated in. We reserve the right to exclude participants who provide false or misleading answers. We reserve the copyright for all survey content.

    FIAL reserves the right to cancel/change the event itself and/or speakers, guests, agendas, presenters without prior notice. Full refunds will be provided for events where fees were charged.

    FIAL and its partners bear no responsibility for any travel costs incurred by participants associated as a result of cancellation/changes to the event.

    Sharing Knowledge

    We combine market information and insights and create relevant and practical knowledge that  can be used make informed commercial decisions.

    Building Capability

    We inspire growth and business confidence by providing practical skills from industry experts to develop innovative products, processes and access new markets.

    Creating Connections

    We connect businesses with researchers to kickstart industry investment, foster innovation and encourage new product, process, and technology development.