Fast-track your export and import development success 

About our Middle East Trade Readiness Forum

30 January 2024

8.00am - 1.30pm

Dandenong Civic Centre, Council Chamber

225 Lonsdale St, Dandenong VIC 3175

Who should attend?

If you are interested in entering your food and beverage products to the Middle East, or using the UAE as a gateway to other Middle East markets. 
This Forum is being run by experts in the region, in collaboration with industry associations and real businesses already in-market.


    $99 (ex GST)
    50% discount for City of Dandenong businesses

    Food Innovation Australia Limited is proud to partner with the City of Greater Dandenong to deliver FIAL’s Middle East Trade Readiness Forum. The objective is to fast-track your export and import development success as well as improve overall market diversification capabilities for Australian food businesses.

    The Middle East continues to grow with consumer demand for Australian food and beverage products across numerous categories. By 2024, it is estimated that the UAE will spend US16.7 billion on food products, with imports representing 70% of the region’s food requirements. Food and agriculture exports from Australia already total A$3.9billion annually and the UAE forms a gateway for re-export across the region.

    This is the first in our series of region-specific forums for those interested in diversifying their market opportunities and want tailored expert advice with food and agribusiness market insights. Even if you are already exporting to the region, this will still help you develop and grow your strategies or perhaps you’ll be visiting Gulfood 2024 or have secured space as an exhibitor and want to be prepared for the largest annual food trade show in the world with over 100,000 attendees.

    The forum is specifically tailored to the food and beverage market to:

    • share market insights on the middle east market with Australian food & agribusiness interested in learning how to best enter the market and how to avoid risk.
    • highlight Middle East emerging market trends and dynamics, provide a comprehensive understanding of Halal requirements.
    • brief businesses visiting or attending Gulfood 2024 with key marketing essentials and opportunity for one to one business matching.

    Also on offer from FIAL is the Gulf Food and Beverage Insights Tour, UAE Dubai.  To join this exclusive in-market study tour, priority will be given to FIAL's Australian Food & Beverage Catalogue suppliers.  Find out more >

    Sharing Knowledge

    We combine market information and insights and create relevant and practical knowledge that  can be used make informed commercial decisions.

    Building Capability

    We inspire growth and business confidence by providing practical skills from industry experts to develop innovative products, processes and access new markets.

    Creating Connections

    We connect businesses with researchers to kickstart industry investment, foster innovation and encourage new product, process, and technology development.